Master in Event Management, Protocol and Business Tourism (MICE) - Madrid - English en Madrid - España

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Master in Event Management, Protocol and Business Tourism (MICE) - Madrid - English
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The Ostelea School of Tourism & Hospitality
Magister - Master in Event Management, Protocol and Business Tourism (MICE) - Madrid - English - Madrid - España
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Descripción de Master in Event Management, Protocol and Business Tourism (MICE) - Madrid - English
Master in Event Management, Protocol and Business Tourism (MICE) - Madrid - English.

CAMPUS: 2-Madrid
IDIOMA: Inglés
  • Másters
  • Turismo de negocios
  • Turismo de eventos
  • Turismo de convenciones
  • Eventos, Protocolo
  • Management
  • Relaciones públicas

Presentación de Máster:

This program will be conducted in English in Madrid.

The objective of Ostelea?s Master in Events Organization, Protocol and Business Tourism (MICE) is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions, as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.

This master is also conducted in Spanish in Barcelona. For further information click here

Reasons for taking Ostelea?s Master in Events Organization, Protocol and Business Tourism (MICE):

Executive Skills

  •     Management Experience: Students develop the key competences for managing projects effectively and event management, Soft Skills.
  •     Series of meetings with executives from hotel and restaurant companies, and international tourism consultants.    
  •     Program for developing executive competences: Tourism Skills Development Program (TSDP).
  •     Organization of real events: Students on the Master take charge of organizing the School?s events and protocol. In previous years, the students helped to organize International Book Day, among other events.
  •     Personal brand management: The program includes the development of skills in the field of personal brand management, which include learning personal marketing and employability techniques, in order to identify professional opportunities in Spain and further afield.
  •     Stress management techniques: The program includes a number of sessions on stress management techniques, a crucial skill for any events organization executive, as their psycho-emotional balance is vital for effective team management.

Residential programs

  •     Students have the option of taking an international residential program in Tourism at Saxion (Holland).
  •     Campus to Campus: Option of taking part of the program at Ostelea?s Barcelona campus.

Attendance to sector trade fairs

    Extensive program of visits to trade fairs, events and organization: If the tuition period coincides in terms of dates, students on the program can attend FITUR, considered to be Europe?s second most important tourism trade fair and/or Fashion Week Madrid.

Employability and Entrepreneurship

  •     MICE Students who want to set up their own business have access to the Entrepreneur Project, offering advice and guidance.
  •     Employability-focused tuition: Professional Careers programs, Employability Week, Employment Forum, Graduate Programs, among other initiatives (subject to demand).

Other key features

  •     International faculty: Some of the contents on certain courses will be taught by lecturers from Ostelea?s partner universities and business schools.
  •     Research Group: Members of the Master faculty form part of EAE?s Multidisciplinary Tourism Research Group (GRIT-EAE), the scientific output of which focuses on the field of international tourism management.
  •     Seminars on Hospitality (Barcelona) and Sustainability (Madrid).
  •     Language: English or French.


INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions.

Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach and event management.


Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility.


Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level.


Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.


Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions).

Study Programme:

Ostelea?s Master in Events Organization, Protocol and Business Tourism Online is divided into 6 modules:

  •     Structure  and international finances for the tourism sector
  •     Talent managment and innovation in global contexts
  •     Management of events and business tourism companies in global contexts
  •     International marketing, events protocol business tourism in global contexts
  •     Professional Training
  •     Master?s Thesis

Within each of these modules, you will learn about:


Módulo 1 : Structure and international finances for the tourism sector

  •     Structure of the global tourism market: 6 ECTS
  •     International finances for the tourism sector: 6 ECTS

Módulo 2 : Talent managment and innovation in global contexts

  •     Intellectual capital and talent management in global contexts in events organization and business tourism: 6 ECTS
  •     Innovation and the entrepreneurial mindset in events organization and business tourism: 6 ECTS

Módulo 3 : Management of events and business tourism companies in global contexts

  •     Strategic management of events and business tourism companiesy: 6 ECTS
  •     Events organization and business tourism companies: operations, logistics and quality: 6 ECTS

Módulo 4 : Structure of the Global Tourism Industry

  •     Events organization and business tourism companies: operations, logistics and quality - 6 Credits - Compulsory

Módulo 5 : Professional Training

  •     Tutorising proffesional training: 6 ECTS

Módulo 6 : Master?s Thesis

  •     Master's Thesis: 6 ECTS

Professional Careers:

Ostelea gives its MICE students training designed to enhance employability

To this end, it gives students access to the Tourism Skills Development Program and a selection of services designed to guide and accompany them towards reaching them professional goals. These services include (subject to offer):

  •     Professional careers programs (choose one): Employability ? Entrepreneurship ? Career Transition
  •     Talent Week
  •     Employment Forum
  •     Graduate Program
  •     Company Meetings

The Tourism Skills Development Program includes (limited places):

  •     Executive skills
  •     Public Relations
  •     Advanced Excel
  •     Tourism Marketing
  •     Coaching

Key Professional Opportunities related to this Master include:

Professional Opportunities

  •     Cultural Events Organization being commissioned by private and public companies or private clients.
  •     Events organization, design and management, conducting feasibility, profitability and ROI studies.
  •     Public institution departments at a state, regional, provincial and municipal level focused on the implementation of cultural, heritage, and artistic policies through the design, planning and management of events in this field.
  •     Companies specializing in the organization of trade fairs and other commercial promotion events in the field of public relations.
  •     Hotel establishments specializing in hosting events such as congresses, conventions and conferences.

Admission and Qualification Process:


The admission process ensures the candidates? suitability and, as a result, all of the participants can make the very most of this learning experience.

To begin the admission process, candidates must complete the information request form.

After that, Ostelea gets in contact with the candidate to schedule an interview, to which they must bring the following documentation:

  •     University qualification
  •     Curriculum Vitae
  •     Motivation letter
  •     Two letters of recommendation
  •     English certification or interview in English

After completing the interview, Admissions Committee analyses the applications case by case and notifies the candidate of its decision and informs them of their admission status.


Participants who successfully complete the programme will receive a TRIPLE QUALIFICATION

  •     The qualification of Master in Events Organization, Protocol and Business Tourism from the Ostelea, School of Tourism & Hospitality. (INSTITUTIONAL)
  •     The qualification of Master in Events Organization, Protocol and Business Tourism from EAE Business School. (INSTITUTIONAL)
  •     The qualification of Master in Events Organization, Protocol and Business Tourism from the Universidad Rey Juan Carlos.* (INSTITUTIONAL)

In order to receive the qualifications granted by EAE and the University, participants must fulfill the requirements stipulated by these institutions.

*"Our institutional Masters are tuition programs that do not lead to a qualification with official status".

Nuestra misión es contribuir al desarrollo social, económico y cultural de forma sostenible de la industria, a través de la formación de directivos, profesionales y técnicos del sector. Estamos comprometidos con la innovación e impulsamos el vínculo entre empresas del sector y Ostelea para nutrir al mercado de nuevas soluciones.
Impartimos masters en las principales áreas de formación de turismo como: Hotel Management, Turismo & Hospitality, Arte y Patrimonio, Relaciones Internacionales, Protocolo y Organización de Eventos, Leisure & Sport Management y Destinos Turísticos.
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